I will introduce an interesting advertisement which I’ve seen these days.
Cecile, which is a mail-order dealer firm,
is now trying to strengthen recognition of a brand named ‘’ANITA RENBERG.’’
As the part of this plan, this company advertise in Shinjuku Station, where more than four thousand people pass on.
Look!!! There are many models who wear lovely clothes in the advertisement.
The advertisement has a function called Touch Device.
If you want to buy the clothes which are worn by the model in the advertisement, you can get information about the item by touching your smartphone to the Touch Device.
The Touch Device is very epoch-making system.
By use the Touch Device, you can see the information about the item, buy it, and moreover get coupon for 1,000 yen.
Do you get to want to buy, don't you?
The principle of the company is that customers can buy goods whenever they want wherever they want.
As soon as you see the advertisement, you can buy.
I think it is getting more important for advertisement to cooperate with smartphone.
Incidentally, the model in the advertisement is named Cecil Kishimoto.
Her name is similar to the company's name.
The company's HP is Here.
Wow! The system is unusual and intelligent! Sometimes I see something good in a train or station, and I think I will seach it on the Internet when I go back home, but everytime I forget. This system is really usuful to people who like me.
ReplyDeleteFumika
Hi, this is Ms. MacGregor. This kind of advertising takes the Q-code to the next level - being able to use your cell phone to get information from an ad. Besides, the advertising is attractive looking - have you seen it with your own eyes? I wonder if it is distracting in the station.
ReplyDeleteIt should attract many people, men as well as women who are not interested in fashion! Rina
ReplyDelete