Bog#10 commercial

 Hello, I'm Rina. Many CM on the TV screen is flickering everyday around the world. Japanese commercial's characteristics is short about 15 seconds and have impact, and CM company often choose famous actors, on the other hand other country's commercial is long about more than 30 seconds and have storyline, so we don't sometimes understand the Japanese CM until we watced it to the very end.

This CM is Japanese's and this is the advertisement of LED light bulb. This made me feel warm.

Blog#9 Advertisement in the train

 Hello, I'm Rina. We often get on the trains wherever we go, and then we always see any advertisement in the train. So, I introduce the unieq train advertisement.

A few years ago, many train advertisements is inside, but we often recently see outside advertisement, and the way gives us

Pepsi co. created a subway poster that had a fully functional headphone jack imbedded in it,  in Toronto and Vancouver. This poster plays a 30 second track.

This is the watch company's advertisement. They used not ordinary way (paper, stecker, and screen), but they used the straps. I am surprised at the idea because I have had enough of ordinary methods.
There are more advertisement in any city in Japan than other countries, because other countries have the law that people should not spoil the view. It is important for some company to spread their items, but I don't like confused view much.

Blog#10: NOKIA's TV Commercial

              Hi, I’m Fumika. Today I’d like to introduce a TV commercial. The commercial is about Nokia. Nokia is famous for cellphone. In this commercial, they use cellphone to advertise the company, Nokia. The story is like this. It is night, a woman is in a room and it’s raining outside. Then the scene is changed, it’s daytime, a man ask many people to take photos of him by his cellphone in a street. He is taken photos with signboards in a church, a station, a store, and a public washroom. The scene is changed again. The woman who is in the room seems lonely and waiting for something. Just then her cellphone rings, receives some pictures from him. He uses those pictures to say “will you marry me.” He is sitting on a bench and waiting for her answer. He gets a call from her, and he stands up for joy. I just like this commercial, so I chose it. The story is lovely and happily, isn’t it? The interesting point about this commercial is in the last. When the man is waiting for her call, a big signboard is behind him. There is a blue bus between he and the signboard, and hides half of the signboard, so you only can see two letters “NO.” But when he gets her call, the bus is moved and you can see the whole letters “NOKIA, CONNECTING PEOPLE.” It’s very smart. Also I think this couple is not in the same country, because one side is night, the other side is daytime. Nevertheless, they are connected by cellphone. Moreover he proposes to her in such lovely way by cellphone. This commercial show us that it doesn't matter how far away you are, a cellphone, I mean Nokia, will help you and connect you. I really like this commercial. How about you? If you are interested in Nokia, click here.

 

 

Nokia's commercial, "Will you marry me"

Blog#9: Commercial songs

Hi, this is Fumika. Today I want to write about music in advertising, we call it “Commercial song.” Nowadays, I think you will hear many regular songs when you watch TV. For example, “Manekineko duck no uta” which is the commercial song of the insurance company Aflac, or opening song of the mail-order company Takata. Those are very famous and you would know what they are when you hear the songs, even you don’t watch the commercials. By the way, when did companies start to broadcast commercial with song? The first commercial song was broadcasted in 1951. Then, in 1959, TV spread rapidly and commercial song has become diversified. There was a TV program which only broadcasted commercial songs. Now, there are two types of commercial song. One includes name of the company or product. Another one doesn’t include name of the company or product, but reminds you of those things. In my opinion, commercial songs are very useful to increase the sales of goods. Because sometimes you can’t forget a song, you think of that all day, then, you will want the product. If a commercial song is very splendid and match the product, it will make the product more attractive. Moreover, Commercial song is a big business now. There is a web site that you can search commercial songs. Here it is. Do you have any impressive commercial songs?

 

Blog#10: Interesting TV commercial

Hello! I'm Natsumi.
I will introduce an interesting TV commercial today.
Have you seen the TV commercial of  a non-alcohol plum liqueur by Choya?
If you can't  remember soon, you will get to remember if you see.

Do you remember the song, don't you?
I choose this CM because this song is unforgettable and repeats in my head.

This product is named ''酔わないウメッシュ！''.
In this CM, women, from Kii Kitano, who is a Japanese actress, are dancing and singing.

I think song is very important for CM.
Even I don't like the product so much, I often sing snatch of a song of the CM of it without realizing it.
As a result, the product gets to be well-known.

The song used in this CM is very impressive and unforgettable.
In this song's words  ''You wanna '酔わないウメッシュ'', there is a play on words.
''You wanna'' and ''酔わな'' are similar.
It is interesting.
In addition, this CM changed with season, so you will not lost interest.

The product's HP is Here.
In this HP, you can watch how to dance.