Saturday, November 17, 2012

Bog#10 commercial

 Hello, I'm Rina. Many CM on the TV screen is flickering everyday around the world. Japanese commercial's characteristics is short about 15 seconds and have impact, and CM company often choose famous actors, on the other hand other country's commercial is long about more than 30 seconds and have storyline, so we don't sometimes understand the Japanese CM until we watced it to the very end.

This CM is Japanese's and this is the advertisement of LED light bulb. This made me feel warm.

1 comment:

  1. This is a nice commercial, and I like the music. But it is really long - 2 minutes! so, it doesn't really match what you wrote about 15-second commercials and the impact they have. Actually, I think a car maker also uses this technique of going through the number of days or months or years. And I have seen this technique with other products in other commercials. I think it is familiar in Japan.
    Ms. MacGregor

    ReplyDelete