Thursday, November 8, 2012

Blog#10: NOKIA's TV Commercial


              Hi, I’m Fumika. Today I’d like to introduce a TV commercial. The commercial is about Nokia. Nokia is famous for cellphone. In this commercial, they use cellphone to advertise the company, Nokia. The story is like this. It is night, a woman is in a room and it’s raining outside. Then the scene is changed, it’s daytime, a man ask many people to take photos of him by his cellphone in a street. He is taken photos with signboards in a church, a station, a store, and a public washroom. The scene is changed again. The woman who is in the room seems lonely and waiting for something. Just then her cellphone rings, receives some pictures from him. He uses those pictures to say “will you marry me.” He is sitting on a bench and waiting for her answer. He gets a call from her, and he stands up for joy. I just like this commercial, so I chose it. The story is lovely and happily, isn’t it? The interesting point about this commercial is in the last. When the man is waiting for her call, a big signboard is behind him. There is a blue bus between he and the signboard, and hides half of the signboard, so you only can see two letters “NO.” But when he gets her call, the bus is moved and you can see the whole letters “NOKIA, CONNECTING PEOPLE.” It’s very smart. Also I think this couple is not in the same country, because one side is night, the other side is daytime. Nevertheless, they are connected by cellphone. Moreover he proposes to her in such lovely way by cellphone. This commercial show us that it doesn't matter how far away you are, a cellphone, I mean Nokia, will help you and connect you. I really like this commercial. How about you? If you are interested in Nokia, click here.
 
 
Nokia's commercial, "Will you marry me"

3 comments:

  1. Hi, I'm Rina. I first watched the commercial, and now I'm really happy! I haven't seen the CM in Japan, where or when did you watch it?

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  2. The man's act is charming, and the construction of the story is interestig.
    I think the commercial warms people's heart, and is deeply impressive.
    Natsumi

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  3. Hi Fumika,
    I love this commercial! It is really clever. I especially like the guy's way of proposing to his girlfriend. And it is a good situation to advertise the company's slogan - connecting people.
    Ms. MacGregor

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